Guía docente de Introducción al Análisis del Discurso: el Inglés para los Negocios y la Tecnología (M19/56/2/11)

PART I (Topics for research):

• 1 .- General language versus specialized languages.
• 2 .- Characteristics of specialized languages.
• 3 .- English for business purposes.
• 4.- Foundations of register and genre analysis applied to business topics.
• 5 .- Register and genre analyses activities.
• 6.- Technological developments for LSP.

PART II: (Specialized discourse and vocabulary acquisition):

• 1 .- Key to understand the basic business terminology.
• 2 .- Key to understand the economic / business terminology in the 4 areas of management: production, finance, human resources and marketing.
• 3 .- Keys for business communication strategies (Meetings, presentations, negotiations) .

Advanced level in English (C1 or similar)

• Understand and critically evaluate theories, methods (planning, collection, sampling, processing and analysis of data) and the current results of research in the area of English linguistics applied to terminology, lexicology and discourse analysis, with a special emphasis in the genre analysis theory.
• Identify basic aspects of corpus analysis and computational linguistics and its different applications in various interdisciplinary fields.
• Explain and apply the objectives, methodology and results of a research work in the field of English for specific purposes, as part of the linguistic areas mentioned above.

THEORETICAL

This course is aimed at graduates in foreign languages and other related degrees who wish to develop their research profile in the area of English for specific purposes oriented to the world of international trade and technological applications to facilitate business activity and business language research. In a preliminary phase, there will be an introduction of students to the key contents of business English to facilitate the understanding of this specialized field. Also, the profile of this course may favor diverse professional approaches, different from those which are conventionally associated with the field of English Philology: It is evident that the globalization of the economy and the enormous expansion of international trade are forcing the vast majority of medium and small companies to employ very flexible professionals who can use their proficiency in English to export and/or import activities. In addition to the option of providing support for a professional profile, this course also offers: (1) research-oriented contents and activities, particularly those which facilitate the implementation of new technological profiles, such as knowledge engineering or computational applications to the area of specialized terminology and/or social issues, (2): a detailed analysis of the cultural, pragmatic, semantic and syntactic features characterizing LSP genres with a special emphasis on the areas of business and marketing, and (3) an approach to the leading tendencies in cross-cultural business communication and behaviour. For that purpose, a selection of relevant documents, academic texts and articles will be offered to the students

PART I (Topics for research):

• 1 .- General language versus specialized languages: - Parallels and contrasts. - Introduction to terminology.
• 2 .- Characteristics of specialized languages: -Technical (pure sciences). -Semi-technical (social and humanistic sciences). -Informative.
• 3 .- English for business purposes: - Needs analysis. - Course design. - Language variation . - Written and spoken discourse. -- Foundations of register, genre and metadiscourse analysis applied to business topics.
• 4 .- Register and genre analyses activities: - Application of the contents of the previous sections to a selection of professional texts.
• 5.- Cross-cultural business communication: Case studies and practical applications of national and corporate cultural dimensions  according to the principles of Edward Hall, Geert Hofstede, Fons Trompenaars, Richard Gesteland and/or Richard Lewis.
• 6.- Technological developments for LSP: A basic introduction to relevant applications of knowledge engineering and natural language processing to LSP, terminological corpora, terminology extractors and TEXMILAB. Applications for automatic event detection in the analysis of social media data.

PART II: (Specialized discourse and vocabulary acquisition):

Compulsory reading:

• Mascull, B. (2017): Business Vocabulary in Use. (Intermediate). [THIRD EDITION]. Cambridge: Cambridge University Press.

Topics:

• 1 .- Key to understand the basic business terminology.
• 2 .- Key to understand the economic / business terminology in the four areas of management: production, finance, human resources and marketing.
• 3 .- Keys for business communication strategies (Meetings, presentations, negotiations) .

• Alcaraz, E., Mateo, J. y Yus, F. [eds.] (2007): Las lenguas profesionales y académicas. Serie Ariel Lenguas Modernas. Barcelona: Ariel.
• Bhatia, V.K. (1993) Analysing Genre. Language Use in Professional Settings. Londres: Longman.
• Cabré, M.T. (1999): Terminology. Amsterdam /Philadelphia: John Benjamins.
• Dudley-Evans & St John, M-J. (1998) Developments in English for Specific Purposes. Cambridge: Cambridge U.P.
• Gesteland, R. (2021, 5th ed.): Cross-Cultural Business Behavior. Copenhagen: Copenhagen Business School Press. 
• Giménez Moreno, R. (2010): Words for working. Professional and Academic English for International Business and Economics. Valencia: Universidad.
• Hyon, S. (2018): Introducing Genre and English for Specific Purposes. London/New York: Routledge.
• Hofstede Insights Organisational Culture Consulting (hofstede-insights.com)
• Kathpalia, S. (2021). Persuasive Genres: Old and New Media. London: Routledge.
• Lewis, R. D. (2018, 4th ed.): When Cultures Collide: Leading across Cultures. Boston/London: Nicholas Brealey.
• Periñán Pascual, C. & Arcas Túnez, F. (2010): “The architecture of FunGramKB”, Proceedings of the Seventh International Conference on Language Resources and Evaluation, European Language Resources Association (ELRA), 2667-2674.
• Periñán Pascual, C. & Mestre-Mestre, E. M. (2015): “DEXTER: automatic extraction of domain-specific glossaries for language teaching”. Proceedings of VII Congreso Internacional de Lingüística de Corpus. Procedia - Social and Behavioral Sciences 198, 377-385.
• Periñán Pascual, C. (In Press [2023]). "From Smart City to Smart Society: A quality of-life ontological model for problem detection from user-generated content". Applied Ontology.
• Swales, J. (1990): Genre Analysis: English in Academia and Research Settings. Cambridge: Cambridge University Press.
• Verluyten, P. S. (2010): Intercultural Skills for International Business and International Relations. The Hague: Acco.

• Ashley, A. (2003): Oxford Handbook of Commercial Correspondence. Oxford: OUP.
• Felices Lago, Á (2016): “The Process of Constructing Ontological Meaning Based on Criminal Law Verbs”, Círculo de Lingüística Aplicada a la Comunicación, 65, 109-148.
• Felices Lago, Á.,  Ureña Gómez-Moreno, P. (2014): “FunGramKB Term Extractor: a key instrument for building a satellite ontology based on a specialized corpus”, Language processing and grammars: The role of functionally oriented computational models (SLCS), (Studies in Language Series). Brian Nolan & Carlos Periñán-Pascual (eds.). Amsterdam: John Benjamins, 251-269.
• Jiménez Briones, R. & Luzondo Oyón, A. (2011): "Building ontological meaning in a lexico-conceptual knowledge base". Onomázein 23, 11-40.
• Lassen, I. (2003): Accessibility and acceptability in technical manuals. A survey of style and grammatical metaphor. Amsterdam: John Benjamins
• Suau Jiménez, F. (2010) La traducción especializada (en inglés y español en géneros de economía y empresa). Madrid: Arco Libros.

WWW.COMMISCEO-GLOBAL.COM

WWW.CYBORLINK.COM

• MD01 Lección magistral/expositiva 
• MD02 Sesiones de presentaciones, discusión y debate 
• MD03 Trabajo autónomo. 
• MD05 Realización de trabajos individuales 
• MD06 Seguimiento del TFM 

Evaluation instruments

1. Tasks, exercises and problem solving.
2. Reports

Evaluation Criteria:

1. To sit an exam (60% of the final grade) for the assessment of theoretical readings and a practical analysis of register and genre to one or more documents as explained during the course.
2. Students must prove, through a series of tests, their mastery of specialized vocabulary and terminology of economics and business English equivalent to 20% of the  final grade.
3. The remaining 20% will be obtained from oral presentations and class participation.
4.  80% of class attendance will be a pre-requisite to be assessed.

Continuous Evaluation: N/A

1. Written exam of the theoretical readings and a practical analysis of register and genre to one or more documents as explained during the course (60% of the final grade).
2. Written test based on specialized vocabulary and terminology of economics and business English (20% of the  final grade).
3. Oral presentation of a theoretical topic or a practical analysis (20% of the final grade).
4. 80% of class attendance will be a pre-requisite to be assessed.

1. Written exam of the theoretical readings and a practical analysis of register and genre to one or more documents as explained during the course (60% of the final grade).
2. Written test based on specialized vocabulary and terminology of economics and business English (20% of the  final grade).
3. Oral presentation of a theoretical topic or a practical analysis (20% of the final grade).

"El plagio, entendido como la presentación de un trabajo u obra hecho por otra persona como propio o la copia de textos sin citar su procedencia y dándolos como de elaboración propia, conllevará automáticamente la calificación numérica de cero en la asignatura en la que se hubiera detectado, independientemente del resto de las calificaciones que el estudiante hubiera obtenido. Esta consecuencia debe entenderse sin perjuicio de las responsabilidades disciplinarias en las que pudieran incurrir los estudiantes que plagien." En línea con la normativa de la UGR expuesta en el párrafo anterior, es necesario aclarar que, al igual que con cualquier otro tipo de plagio, el incumplimiento del compromiso de autoría por parte del/de la estudiante debido a la utilización de recursos no humanos (por ejemplo, aplicaciones informáticas de Inteligencia Artificial) conllevará igualmente la calificación automática de SUSPENSO (0) en la asignatura, así como las responsabilidades disciplinarias que esta acción pueda acarrear.

Información de interés para estudiantado con discapacidad y/o Necesidades Específicas de Apoyo Educativo (NEAE): Gestión de servicios y apoyos (https://ve.ugr.es/servicios/atencion-social/estudiantes-con-discapacidad).